Welcome to Direct Connect – where passion, quality, and authenticity converge to create a world of flavor and possibility. 

OUR
STORY

01- OUR OBJECTIVES

committed to realizing our objectives, with our core values serving as the driving force behind our mission.

Our fundamental
values -

Community, Authenticity,
Sustainability and
Quality.

02- WHO WE ARE

Direct Connect, where passion meets purpose in our quest to bring the best of Colombia's agricultural bounty to discerning consumers worldwide.

02-01:

OUR COMPANY

Direct Connect – where passion meets purpose to bring you the finest agricultural treasures from our vibrant land to your table

Our journey began with a vision to bridge the gap between Colombia’s fertile lands and global markets, offering not just products, but experiences that celebrate the rich tapestry of flavors, aromas, and traditions unique to this vibrant region.

Experience the vibrant flavors of Colombia with Direct Connect. From the misty mountains to the sun-drenched valleys, our high-grade specialty coffee and luscious tropical fruits offer a taste of true Colombian excellence. Discover the essence of our land in every sip and every bite – it’s a journey you won’t want to miss.

02-02:

RELATIONSHIPS

Cultivating Connections -  Empowering Colombian Communities Through Sustainable Farming and Ethical Sourcing

At Direct Connect, we are more than just purveyors of produce – we are cultivators of connections, forging meaningful relationships with local farmers, cooperatives, and communities across Colombia. By championing sustainable farming practices and ethical sourcing methods, we empower growers to preserve their heritage, protect their land, and prosper for generations to come.

02-03:

QUALITY &  AUTHENTICITY

Exemplifying Colombia's Agricultural Excellence -  Direct Connect's Commitment to Quality and Authenticity

Our commitment to quality and authenticity is woven into the fabric of everything we do. From meticulously selecting the finest coffee beans from renowned regions like Huila, Antioquia, and Tolima to hand-picking the freshest tropical fruits from remote farms and plantations, we ensure that every product bearing the Direct Connect name is a testament to Colombia’s agricultural excellence.

02-04:

TRADITION & INNOVATION

Unwavering Excellence - Innovating Bespoke Coffee Blends for Every Palate

Our journey doesn’t end there. Driven by a relentless pursuit of excellence, we continue to innovate and elevate our offerings, crafting bespoke coffee blends tailored to the unique preferences of our customers. Whether you prefer traditional flavors or crave the boldness of experimental batches, our diverse range of varietals, fermentation techniques, and processing methods ensures there’s something for every palate.

02-05:

SUSTAINABLE PRACTICES

Empowering Generations, Driving Innovation, and Connecting Consumers with Communities

At Direct Connect, sustainability is at the core of our ethos. We believe that sustainable processes, such as fair payment practices, not only foster generational growth but also drive innovation and development within communities. 

Viewing fair prices as investments in sustainable cycles enables us to prioritize and value quality and authenticity throughout the supply chain. We are committed to ensuring that our supply chain is as sustainable and transparent as possible. 

Our concept revolves around bringing each link in the chain closer together, allowing consumers to truly feel and appreciate the effort, journey, and the people behind the products they enjoy.

Colombia's diverse and
breathtaking landscapes offer the
perfect backdrop for cultivating a
rich array of agricultural treasures,

showcasing the nation's natural
bounty and agricultural prowess.

Read our community blog

We invite you to seek inspiration anf read about our lastes news about developments and projects.

Let’s get aquainted

Feel free to reach out to schedule a time for us to introduce ourselves and hear the possibilities of a future relationship.

Welcome to Direct Connect – where passion, quality, and authenticity converge to create a world of flavor and possibility. 

OUR
STORY

01- OUR OBJECTIVES

committed to realizing our objectives, with our core values serving as the driving force behind our mission.

Our fundamental
values -

Community, Authenticity,
Sustainability and
Quality.

02- WHO WE ARE

Direct Connect, where passion meets purpose in our quest to bring the best of Colombia's agricultural bounty to discerning consumers worldwide.

02-01:

OUR COMPANY

Direct Connect – where passion meets purpose to bring you the finest agricultural treasures from our vibrant land to your table

Our journey began with a vision to bridge the gap between Colombia’s fertile lands and global markets, offering not just products, but experiences that celebrate the rich tapestry of flavors, aromas, and traditions unique to this vibrant region.

Experience the vibrant flavors of Colombia with Direct Connect. From the misty mountains to the sun-drenched valleys, our high-grade specialty coffee and luscious tropical fruits offer a taste of true Colombian excellence. Discover the essence of our land in every sip and every bite – it’s a journey you won’t want to miss.

02-02:

RELATIONSHIPS

Cultivating Connections -  Empowering Colombian Communities Through Sustainable Farming and Ethical Sourcing

At Direct Connect, we are more than just purveyors of produce – we are cultivators of connections, forging meaningful relationships with local farmers, cooperatives, and communities across Colombia. By championing sustainable farming practices and ethical sourcing methods, we empower growers to preserve their heritage, protect their land, and prosper for generations to come.

02-03:

QUALITY &  AUTHENTICITY

Exemplifying Colombia's Agricultural Excellence -  Direct Connect's Commitment to Quality and Authenticity

Our commitment to quality and authenticity is woven into the fabric of everything we do. From meticulously selecting the finest coffee beans from renowned regions like Huila, Antioquia, and Tolima to hand-picking the freshest tropical fruits from remote farms and plantations, we ensure that every product bearing the Direct Connect name is a testament to Colombia’s agricultural excellence.

02-04:

TRADITION & INNOVATION

Unwavering Excellence - Innovating Bespoke Coffee Blends for Every Palate

Our journey doesn’t end there. Driven by a relentless pursuit of excellence, we continue to innovate and elevate our offerings, crafting bespoke coffee blends tailored to the unique preferences of our customers. Whether you prefer traditional flavors or crave the boldness of experimental batches, our diverse range of varietals, fermentation techniques, and processing methods ensures there’s something for every palate.

02-05:

QUALITY STANDARDS & LOGISTICS CONTROL

From Harvest to Transit - 
Ensuring Quality, Freshness, and Control Every Step of the Way

Direct Connect’s avocados boast a unique harvest schedule, occurring two weeks later than usual to ensure a nuttier taste and increased dry mass. Growers rely on distinctive cues like shape and color to identify optimal harvesting times. 

Due to varying ripening rates, growers meticulously inspect trees multiple times for manual fruit selection. Upon picking, avocados undergo immediate cooling to 12˚C at the packing station, followed by rinsing, quality and size sorting, and packaging in preparation for shipment to our valued customers.

Following harvesting, washing, and sorting at the packing centers, the avocado-laden pallets are primed for transportation to their designated destinations. Ahead of transit, the temperature is further reduced to 5˚C, ensuring optimal preservation. 

Shipments are facilitated by containers equipped with continuous temperature control. Remarkably, avocados remain at a stable ripeness level throughout their three-week journey, maintaining their quality and freshness.

Colombia’s diverse and breathtaking landscapes offer the perfect backdrop for cultivating a rich array of agricultural treasures,

showcasing the nation’s natural bounty and agricultural prowess.

Read our community blog

We invite you to seek inspiration anf read about our lastes news about developments and projects.

Let’s get aquainted

Feel free to reach out to schedule a time for us to introduce ourselves and hear the possibilities of a future relationship.